e-commerce briefing

Delegates will learn
  • How to identify the function of the components of an e-commerce system
  • How to identify the range technologies involved in e-commerce systems
  • How to assess the impact of e-commerce on the organisation’s infrastructure
  • How to identify business security requirements of e-commerce solutions
Style

This is a 1-day non-residential overview of E-commerce.  The Internet is probably the most important development in computing in recent years. Even though it is still an emerging and developing technology, the compelling business case for using the Internet for business means it is high on the list of priorities for most public and private sector organisations. Managers need to make decisions about systems that integrate with e-commerce and those decisions should be based on a clear understanding of the facts.

Target Audience

Managers and technical staff new to the world of e-commerce.

Topics

SETTING THE SCENE

  • Introduction
  • Business drivers for using the Internet
  • Course and personal objectives

INTRODUCTION TO THE INTERNET

  • History of the Internet
  • Internet components
  • Jargon busting

THE INTERNET AND E-COMMERCE ARCHITECTURE

  • What makes E-commerce different?
  • Architecture components
  • Architecture design

CRITICAL SUCCESS FACTORS FOR A SUCCESSFUL E-COMMERCE VENTURE

  • Business objectives
  • Behind the scenes support
  • Maintaining information
  • Service availability

BUSINESS SECURITY IMPLICATIONS

  • Security components
  • Data protection
  • Legal obligations

INTEGRATION WITH EXISTING SYSTEMS

  • Identifying interfaces
  • Integrity and consistency

FACTORS TO CONSIDER FOR E-COMMERCE PROJECTS

  • Business and project risks
  • Planning considerations
  • Project management issues

BUILDING AN E-COMMERCE SOLUTION

  • Solution components
  • Testing considerations
  • Implementation considerations

MARKETING AND PR CONSIDERATIONS

  • Promoting the website
  • Leveraging links
  • Monitoring statistics

SUMMARY & CLOSE

  • Key learning points
  • Action planning